Feeding kids is hard.You don't have to wing it.

Free, practical help for feeding your kids, from a nonprofit with nothing to sell.

Available now

Daily Email Program

A short email each morning, the full lesson one tap away.

Start free

Coming soon

Dinner Tonight

Help by text, right when dinner happens.

Join the waitlist

Who's behind it

Made by a nonprofit, not a company

The Feeding Your Kids program is brought to you by the Feeding Your Kids Foundation, a 501(c)(3) nonprofit founded by Eszter Erdélyi and Carey White. Eszter wrote the first version of the program as a pro bono commitment to the Clinton Global Initiative, and it launched in 2009. The Foundation is funded by Eszter and Carey.

That's why there are no ads, no sponsors and no product recommendations. Never have been, never will be.

More about us →
Eszter Erdélyi
Eszter ErdélyiBehavior scientist and program author. Teaches in the PhD program at Budapest University of Technology and Economics. Harvard MBA.Behavior scientist, program author
Carey White
Carey WhiteChairman. Designed and built the technology that delivers the program.Chairman, built the technology
A mother and son chopping carrots and tomatoes together

Daily Email Program · available now

Learn the skills, one morning at a time

It starts with your personal skills analysis the moment you sign up. Then, each morning, a short email with one practical idea, and the full lesson one tap away: steps to try today, short videos, and an AI assistant for your questions.

  • 5–15 minutes a day, whenever you have them
  • No app to download, no password to remember
  • Free, and you can stop anytime

Dinner Tonight · coming soon

Help right when dinner happens

The Daily Email Program teaches the skills. Dinner Tonight will be there when you're using them, by text, on your schedule.

  1. 4:00 PMA plan when you don't have one. What's for dinner? If nothing yet, two ideas that take under 15 minutes.
  2. DinnerHelp when it goes sideways. Text your coach and get a real answer, usually in under a minute. Sometimes that answer is "cereal is okay tonight."
  3. 8:30 PMHow did it go? A sentence or a voice note, and we'll remember what works for your family.

Launching early 2027, first in the US by text, with WhatsApp to follow. We'll email you once when it's ready.

More about Dinner Tonight →

From kitchens in 185+ countries

More from parents →
A father and daughter choosing peppers in a grocery store
"The most practical and helpful resource I've ever had access to."
Parent in Florida, United States
A mother helping her young son cut vegetables in the kitchen
"It came just at the right time when I was starting to feel hopeless."
Parent in Canada
A mother and son preparing vegetables on a wooden board
"I'm going to miss the daily encouragement and just knowing I'm not alone."
Parent in South Africa

Built on behavior science, and still being studied.

See the research