About us

Helping parents feed their kids since 2009.

The Feeding Your Kids Foundation is a 501(c)(3) nonprofit that runs a free nutrition program for parents. It was founded by Eszter Erdélyi and Carey White, who fund it themselves, and families in more than 185 countries have taken part.

The people

The people behind it

Eszter Erdélyi

Founder & CEO · Program author · Behavior scientist

Eszter Erdélyi is a behavior scientist and the author of the Feeding Your Kids program. She specializes in practical behavior change for parents and caregivers, and teaches behavior science in the PhD program at the Budapest University of Technology and Economics. She holds an MBA from Harvard Business School, consulted for businesses and governments in Europe for several years, and wrote the Feeding Your Kids program as a pro bono commitment to the Clinton Global Initiative, launching it in 2009. She is the mother of two sons and lives in San Francisco.

LinkedIn →

Carey White

Chairman

Carey White is Chairman of the Feeding Your Kids Foundation, which he co-founded with Eszter Erdélyi in 2010. He is also CEO of Positive Arts Capital and co-founded Active Wellness, a fitness services management company with locations across the United States and Canada. He is a six-time CFO and has served on the boards of public and private companies. Carey has a BA from Stanford and an MBA from Harvard, and is a Certified Public Accountant (inactive) in California. He designed and built the technology that delivers and improves the program. He lives in San Francisco and is married to Eszter.

LinkedIn →

2008

How it started

In 2008, for the Clinton Global Initiative, Eszter and Carey volunteered to do original research with parents and children. It led them to a clear conclusion: the most effective way to help children eat better was not to talk to children, but to help parents change their own habits and give their kids good ones early.

Eszter wrote a program for parents, built around the practical and psychological challenges of feeding kids in a world full of food designed to sell. It arrives a little at a time, so parents can try each idea before the next one.

A mother and her daughters mixing dough at the kitchen counter

The happy accident

Once it was written, the next problem was how to tell anyone it existed. With no advertising budget, we tried the simplest thing: Google Ads. Setting it up, Carey accidentally checked ☑ World instead of ☐ U.S. The next day, people were signing up from everywhere. For weeks we watched new countries appear. It was one of the best times either of us has had with anything new.

185+

countries and counting.

Today

We have run the program as a private operating foundation, at our own cost, ever since. In 2026 it became a 30-day program with lessons online, short videos and an AI assistant, and the next chapter, Dinner Tonight, is on its way.

Read the original logic model (PDF) →

The Foundation

Why it's free

There are far too many messages about food from people whose goal is to sell it, and not enough from people who simply want to help you feed your kids. That's why the Foundation takes no advertising, no sponsorships and no money from anyone to recommend anything. Eszter, Carey and the Foundation pay for everything, including this website.

Clinton Global Initiative Commitment Maker 2008 seal

The program began as a 2008 commitment to the Clinton Global Initiative and launched in 2009.

At a glance

Legal status: 501(c)(3) private operating foundation
EIN: 27-2704571
Founded: 2010 (program launched in 2009)
Funded by: Its founders, Eszter Erdélyi and Carey White
Address: 5758 Geary Boulevard #315, San Francisco, CA 94121

IRS determination letter (PDF) →Original program logic model (PDF) →

Around the world

Parents everywhere want to feed their kids well

Parents in more than 185 countries have taken the program. Here's a sample of where they are.

World map with a dot for each sampled place where a parent has taken the program, concentrated in North America, Europe, Africa and India

"It is an amazing opportunity to have followed the program and it has made me learn how to eat healthy and improve the feeding of my children whilst trying new ways of making food."

Parent in Uganda

"It helped me a lot to become aware of my and my child's eating habits. We experiment and test new food and enjoy reading every day your upcoming mail."

Parent in Serbia

"Excellent program."

Parent in Bangalore, India

"The program was amazing! It helped me look at my eating behavior and that of my kids and make a huge change."

Parent in Suriname

Ready to try it?

Questions, ideas or press: support@feedingyourkids.org

Start the free program Try it first